Technology entrepreneur Emilie Meurk Demerud has joined the board of Swedish sustainability-focused fund selection and reporting platform Fundrella. The firm matches funds from more than 80 asset managers to Dutch and Nordic investors with €630 billion (US$701 billion) in total AUM based on ESG factors. Fundrella said the appointment was critical as it looked to leverage its growing ESG data set and offer actionable insights to clients. Fundrella closed a 6.7 million SEK (€590,000) venture capital-led funding round last year and has now secured an additional five million SEK, aimed at product development. New investors include Finnish VC company Gorilla Capital, investment company RadCap and the angel network Nyfikna Investerare, as well as new technology partner VNTRS. “At an exciting phase, Emelie’s tech knowledge and experience across product, engineering and AI will be a great addition to our board. Her vast competence is exactly what we need to take Fundrella to the next level in terms of developing our platform [through] the use of new technology,” said Wava Bodin, Founder and CEO. In an extensive career, Demerud has founded several companies, including Hedy, an innovation agency aimed at scaling up the ideas of impact entrepreneurs, and deb, a firm dedicated to increasing diversity in Swedish boardrooms.
